We often accuse celebrities for their high profile life and party culture, but how many of you know about some of the top stars who chose not to endorse brands for ethical reasons.

Rajamouli has become an invincible brand post Bahubali, but how many of you know he has been a master craftsmen for more than two decades in Tollywood. Read on.

From Highway to Bunty Aur Babli, let’s take a look into some of the bollywood road movies that has won the appreciation of critics and audience, alike.

Social Media has been both the boon and bane for film industry and let's have a look into how it infleunces the careers and life of the film celebrities and technicians.

When #MeToo controversy is bringing the abuse of women to the forefront, let's take a look at the top female directors of India who are breaking the stereotypes and making bold, hard-hitting films.

From Rockstar to Taal, take a look into some of the bollywood musical hits that single-handedly steered the movies towards success and remain etched in our memories.

Their fitness jouineys fill you with awe, but ever wondered what goes behind it. Throwing light on the fitness secrets of Akshay Kumar , John Abraham, Hritihik , Tiger Sheroff and Alia.

From Laila Majnu to Devdas, there are some eternal Bollywood classics that remains etched in our memory and remains popular inspite of its tragic ending.

" From Sanjay Dutt to yesteryear superstar Dharmendra, Bollywood has a deeprooted drug and alcohol problem and let’s uncover the not-so-famous episodes of our stars. "

Bollyhood and fashion goes hand-in-hand, let's take a deeper look into some of the best reel life Bollwood characters who continues to give us style goals even today.

Bollywood cinema has witnessed some unforgettable classics over the years and here we are taking you through the select few that won both the masses and critics alike.

There are many popular child artists in India who we love to watch on screen. In recent times, child artists in Bollywood such as Harshaali Malhotra, Sara Arjun, etc are highly paid and have been part of super hit films.

Bollywood and remakes go hand-in-hand. There have been many instances of movies from Hollywood and other regional Indian languages being remade into Hindi movies.

With the much awaited Dhadak up for release this weekend, all eyes are on the lead pair – Jhanvi Kapoor and Ishaan Khatter. With both of them belonging to well-known star families, there is a lot of expectation riding on these young actors.

Between the two statements of ‘Films influence reality’ and ‘Reality is what films are based on’ there is an unending debate.

Films are an integral part of our lives. Right from childhood, we Indians grow up on a staple diet of entertaining and thought-provoking films that influence our lifestyles and outlook.

With movie-lovers marking days in the calendar for the release of Prabhas-starrer ‘Saaho’, the curiosity to learn on the development of the project is soaring high.

Our Hawa Hawai Queen Sridevi left us on the 24th24th February, 4 days after she attended her nephew Mohit’s wedding in Dubai, and today, even after 3 months, her death is still a mystery.

Even before 10–-15 years before, biopics were not as frequently made as in recent years. It was always perceived that Indian cinema only shows over the top stories without character depth unlike other country’s film industry.

Be it Selvi, Zarina or Puyal, director Pa Ranjith has showcased female characters in a refreshingly different light in the movie Kaala from the old and often-repeated ones we see in Tamil cinema.

With Raazi becoming a super hit and breaking box-office records, it has created a buzz about films that are adapted from popular books.

As typical Indians, we can never say no to a good movie, right? Movies are celebrated in India like in no other country and we make our stars as our idols.

The National Film Awards is one of the greatest platforms where the best of Indian cinema is lauded and awarded.

There is always excitement over star kids making their debuts in movies as there are huge expectations and fans of stars love to watch their kids shine as well.

The recent biopic on yesteryear actress Savithri is being applauded by critics and fans alike. As the box-office collections increase exponentially, the larger-than-life actress who was loved unanimously is getting some much-deserved attention from today's generation.

Is India heading towards mature democracy or are we still confined to rules and guidelines when it comes to performance art-forms like cinema?

The Kollywood industry has been undergoing many insurrections and upheavals in the recent years. Actor Vishal, the head of Tamil Film Producers Council and the general secretary of the Nadigar Sangam, has been in the limelight for many reasons.

Indian skipper Virat Kohli and Anushka Sharma tied the knot in 2017 and it was a much-talked about wedding in B-Town. The internet frenzy that this beautiful wedding created as they walked down the aisle would be memorable in the years to come.

There has been a very desirable shift in Hindi films in the last few years with respect to the quality of roles written for women. The heroine who used to appear like a decorative prop on-screen has slowly evolved into a thinking creature with real feelings.

The Tamil film industry and theatre owners have been at loggerheads and the resultant strike has lasted for more than a month now. As a sign of protest, it was decided to enforce a blanket ban on screening or shooting of films.

Salman Khan and court cases have never been new to us or to the media. The bad-boy of Bollywood has had more than his share scandalous cases. He has been courting controversy quite literally throughout his career.

Restless, bored, agitated – that's how fans are feeling without any solace in sight for them. It's already a month and no new Tamil movie has released. Everything in Tamil Film Industry has come to a standstill due to the shut down.

Tamil cinema is all set to come up with a movie that can possibly raise the benchmark for the future of Indian cinema.

We have some great news for all the Aamir Khan fans out there! Very soon, you might be able to witness the great actor in a royal series based on cinematic depiction of Mahabharata.

Just two days prior to Christmas, you are sitting at a traffic light while coming back home from some last minute shopping. Suddenly, you see a bus with a huge ad for the latest Disney movie having a purple unicorn drive by.

The movie industry has outgrown the phase of buying billboards and printing ads. The new and best marketing strategy for a movie is viral social media campaigns. And the industry is taking advantage of this wholeheartedly.

Donna Bradshaw, financial planning strategist at IFG financial services said that investment in movies is a huge risk that doesn’t appeal to most investors. But there are some investors like Australian venture capitalist Mark Ferris who do find it appealing.

Two film industries set to conquer, with million viewers', each trying to woo the audience with something different. Both industries have popular actors and directors who surpass trajectories and boundaries.

The millennial filmmakers are revolutionising filmmaking and are here to change the game. They are those who tread a rutted path full of all sorts of struggles. But they still hustle on. That's the beauty of their intent and dedication to their craft.

Indian is a country where watching movies is not just a mere entertainment but a bellwether for entertainment. But when the film fails to meet the expectations of the people, almost every aspect of the film including the directors and the actors is criticized.

Today, a lot of young, passion-driven creators start out in filmmaking. Restricted budget is one of the common obstacles that stop them from going places. Many of them have a very humble backup but their ideas can create a storm when it hits the silver screen.

Long-running or short-series, from daytime to primetime, for young to the mature, about relationships and politics, the soap operas have been a staple of television since the past 5 decades. Glued to the TV sets to watch the drama unfold, it has been the obsession of millions of Indians.

When a multi-starrer grosser hits the screens and you can't wait to watch it. On all multimedia platforms, you are flooded with promotions about the movie that keeps your interest growing.