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Why even promising directors deliver movies that are disastrous at box office?

Mar 16, 2018

Why even promising directors deliver movies that are disastrous at box office?
Why even promising directors deliver movies that are disastrous at box office? | Credit: MT Wiki

Indian is a country where watching movies is not just a mere entertainment but a bellwether for entertainment. But when the film fails to meet the expectations of the people, almost every aspect of the film including the directors and the actors is criticized. Obviously, a director is the captain of the film's ship and the audiences relate the results of a movie with him. Most of the time, the expectation bar of a film rises because of the director’s entertaining movies in the past. Unfortunately, the filmmakers who have delivered outstanding performances fail to maintain the success consistently after delivering 3-4 movies. Many directors start out with a lot of promise but soon thrash all our hopes my making boring films.

Indian cinema is a dicey zone. It is difficult to create a mark for oneself and is even more difficult to justify one’s talent and get constant appreciation and admiration. Here are a few directors who had a perfect kick start but ended up giving disasters at box office.

Mani ratnam is one of the iconic directors of Indian cinema. His movies have changed the taste of an entire generation of moviegoers and made them crazy over what he makes. Many of his movies like Nayakan, Thalapathy, Dil Se are classic cults which thrashed the language boundaries with its exceptional story line and breathtaking music tracks. Though he delivered technically brilliant aspects right from his first movie, commercial success of his films has always been modest. With average grossers like ‘Kadal’ and ‘Ravan’, he made audiences conclude that he is outdated and bereft of new ideas.

Ashutosh Gowariker became known internationally for his legendary film Lagaan (2001) and the film sculpted a prestigious position for him in Bollywood. With Swades (2004) and Jodhaa Akbar (2008), Gowariker earned himself a huge fan following. But his graph declined incredibly when he gave What's Your Raashee? (2009) and Mohenjo Daro's (2016).

Nikhil Advani has delighted the audience by handling a fabulous team of stars and giving a movie like Kal Ho Naa Ho (2003). Unfortunately, his subsequent movies did not create the same impact as Kal Ho Naa Ho. He tried to get back his golden touch with films like Salaam-e-Ishq: A Tribute To Love (2007), Chandni Chowk To China (2008) and D-Day(2013), but that phase ended shortly when he came back with flop movies in 2015.

Vikas Bahl is another filmmaker who made brilliant movies like Queen but when Shaandaar was released people wondered if it was the same director behind both the films.

Madhur Bhandarkar stunned the audience and critics with Satta (2003), Page 3 (2005) and Fashion (2008). His graph reached peaks and his movies were among the must-watch list. But he disappointed people by directing movies like Heroine (2012) and Calendar Girls (2015).

Even top directors down south who have given fresh, entertaining concepts on screen have given colossal disasters.

Critics and movie experts quote a number of reasons for flops from directors. Sometimes, the hype given to a movie from a director is too much that the movie fails to do what it was supposed to. Even experts have laid more importance to the fantasy that appears on screen than a catchy story line or an interesting screenplay. Many movies with a strong line have failed to reach the audience because it lacked commercial elements in it. There are cases where excellent movies failed to reach the audience because of theatrical problems and poor marketing.

At the end of the day, whether the movie is from a fresh director or a renowned filmmaker, it has to bear a sensible and entertaining concept and reach the screens with apt amount of marketing and advertising.