Inba - A leader who leads right!Sep 29, 2018
All the successful people we meet have one thing in common – a constant urge to bring in change of a positive kind around them. That passion to make something better becomes evident the minute we talk to them. This is exactly the kind of vibe that you will feel when you meet Inbarajan. Inba is the founder of Metarays and Inforoads, both organisations that are changing the usual format of digital marketing and content.
Before he stepped into the role of a leader Inba worked at several top MNCs. It was after this that the entrepreneurial bug bit him and he took on the focus of setting up his own firm. While on his journey of building an organisation, he remained sure of his goal to set up a business that changed conventional and outdated practises. This led to the coming together of a great team under the brand name of Metarays.
Metarays was built as a digital marketing agency that was nothing like a typical agency. Inba made sure that the organization worked seamlessly with clients like an extended marketing team of the client instead of a separate agency. He succeeded at redefining what an ‘agency’ meant.
Inba’s strengths were his conviction to get through hard times with courage and his genuine goodwill for people that earned him the love of his core team of employees. Together with his team, he led the organisation on a path of growth and made it stand out as a promising enterprise.
Along his journey, he decided to start up an online platform for everything Indian and that was how Inforoads was born. Apart from bringing together interesting information from all corners of India, Inforoads later branched out into several region-specific platforms that communicated with the readers in regional languages.
Amidst falling popularity of regional languages in the digital arena, Inforoads is now on the path towards reviving our rich linguistic culture and engaging the youth of the country with interesting content in their own language. Popularising our very own regional languages over English, which is a foreign language, is one of the best parts of Inforoads.
They bagged the award for Infotainment Company of the year 2018 from Indian Business Congress for the concept of Inforoads which was a testimony to Inba’s vision to bring the change in online journalism and we’re sure this is just the beginning for many more to come.
Inba is all set to scale greater heights in the business world with these to exciting ventures already on the table and many more in the offing. He is an inspiration to people who want to take things into their own hands and make a positive difference to the world around them.
Inba’s lifeline is his son Simha and the happy family has recently welcomed another little lucky charm into their home. Along with his lovely family which is also his strongest support system, there sure is no turning back for Inba.
We wish him all the good luck and strength to realize his dreams and be the inspiring change-leader for the future generations.