Don't underestimate the Power of a Meme!Feb 21, 2019
Caricatures and lampooning have long been the mainstay of newspapers and magazines around the world offering a lively take on the state of affairs in the respective nations and India has never been an exception to it. From serious rhetoric to infamous scandals, the print media has enough fodder to ridicule upon. Be it jokes or caricatures, seasoned political analysts have given us a lot to cheer about with hard-hitting yet humorous representations. The art, of late has been dynamically overrun by memes in the digital era, where every person with a creative bent of mind and a funny bone plus some amateurish design skills are causing a laugh riot over a range of issues in the political spectrum.
Slugfest of taint
What started innocuously as a satire on the daily ruminations and casual happenings like the things around you has steadily manifested into tainting the political world. It has assumed mighty proportions and it is considered perfectly normal to harshly criticize political rivals in the disguise of a meme. Few of the memes have also generated a backlash in the digital world and have taken the drama to the courtrooms.
Memes of change
The 2014 general elections, which many would not dispute was fought simultaneously offline and online. There is no doubt that the prime minister of our nation owes considerably to memes and the relevant social media. The contours of opposing parties taking on each other had taken a different dimension with no holds barred.
Some of the memes, by the sheer audacity and prudence of the content have taken everyone by storm and have hogged the limelight for long. Apart from striking the right chord these memes have precipitated some kind of response where the concerned individual or organization was made to regret its deed and follow up with corrective measures. These memes, once they go viral, have the high potential of eclipsing the career of many in the political higher rungs and it has already caused fatalities in the aspirations of a few with bombshell depictions of their misplaced utterances.
The Filmy connect
Drawing inspiration or parallels for meme creation greatly depends on the movie scenes and dialogues. The witty and powerful dialogues take the form of innuendos with far reaching impact in the psyche of the public mindset. There are also been instances when the memes bordered on the crass but it is the world of glitz that provides the huge repository for the memes to have appealing content in creating ripples if not big waves. Movie themed memes convey the intended message with the necessary impact albeit in a hilarious way. Most of the political announcements and decisions are whacked and ripped threadbare with these sorts of memes. It may be sugar-coated but it is too hard to miss the subtle and strong message.
Complementing each other
Nowhere is the symbiotic relation between two different fields widely interwoven and more evident as the one between the film world and politics. Both the spheres have fed on each other and have ridden on each other’s popularity. Tamilnadu and Andhra Pradesh have a long history of actors or those connected with it ascending the throne of the state and the former takes the cake with a bigger list. In a state where gaining entry into movies is seen as a stepping stone for politics, memes add the most charm. It was the ignorance in the earlier days that worked magic for the actors but though increased awareness and apprehension on the success rate of the actors, their fan clubs work over time with memes to project their star as the lone and the best crusader against all the evils afflicting the state. This helps the personality while taking a plunge into politics.
Thus, it is lucid memes that have the clout to sway votes and it is a different ball game and everybody is only eager to take their share of success in the corridors of power.