Flash mobs: The popular and latest trend in IndiaFeb 03, 2018
Just when you are lazing around with friends in a packed mall and suddenly you see somebody springing out from the crowd and breaking into a jig, don't be surprised! The impromptu dance movements are just part of a 'Flash Mob', a relatively new concept in India. It is organized by NGOs, companies and brands to promote a social cause or to advertise their product because a flash mob helps to create a stir among public.
It is learned that the first flash mob was organized in Manhattan, US in 2003 by Bill Wasik, senior editor of Harper's Magazine. Though the first attempt was unsuccessful, the second one which occurred on June 17, 2003 at Macy's department store was a successful one, which according to Wasik was arranged as part of a 'social experiment'.
Next came a Hollywood movie, 'Step Up Revolution' in 2012. With dance as its basic theme, the film created a wave of enthusiasm and excitement about flash mobs.
In India, the first flash mob was experimented at Mumbai's Chattrapati Sivaji Terminal in 2011. It was a tribute to all those who lost their lives in the 26/11 Mumbai attack. Over 200 people participated in the event that was curated by Shonan Kothari, a 23-year-old CSR consultant from South Mumbai and ever since flash mobs have been gaining popularity and are organized at every nook and corner of the country. In 2016, to mark Rashtriya Ekta Diwas , the Indian government organized a flash mob at the Gateway of India where the participants performed to ‘Saare Jahan Se Achcha.'
"My Saree My Pride" was a flash mob of different kind where women draped sarees and proudly took part in a flash mob in Delhi on October 2015. Their message was to revive India's glorious heritage.
The queer flash mob that took place at Delhi's Connaught place in 2017 also created a few headlines as the LGBT community members who took part in the event demanded equal rights in the society.
Another flash mob that was performed to spread AIDS awareness in Malappuram, Kerala by three hijab-clad girls created a furor among the conservative society. However, the girls received a lot of support from society at large.
Flash mobs have found a lot of support in India. It is evident from the participation of children, young and old alike.